Blog Post Ideas for Interior Designers

Blog Post Ideas for Interior Designers

Since the boom of the design tv show generation, people have been trying out their hand at renovation and interior design. Those who give design a try quickly learn it isn’t as simple as choosing a paint color or busting down a wall. This is where good blog post ideas for interior designers can create a following and potential clients for your interior design business. Each designer is unique and has a different passion and inspiration. The inspiration for your interior design can bring you to the forefront of a niche and set you apart from others in the field. One of the best ways to access others with the same passion or reach those who have been searching for the niche you love is through engaging and informative blog posts. 

How to Write

The interior design space is vast and varied. Vague or overdone posts or topics will fade into the background of design content, leaving you just one of the crowd. So, how can your blog posts stand out? 

Push Your Passion 

Your designs are unique to you. Inspiration that developed to passion is what drives you to own the niche you’ve created. The best way to set your interiors design business and style apart is to let your passion bleed into every article you post. Use descriptive words that relate to your designs and give insight into the creation and impact your interior designs have on the spaces you work with. Don’t hold back or water down post content to make it applicable to anything, but let your speciality shine in its own way. 

Make it Readable 

Readable and relatable can be interchangeable when it comes to blog post consumers. While your passion for your niche can hook readers onto your post, they have to be able to understand the content when they get there. Frame your niche in a way that helps readers see why it's unique, beautiful and useful. Then show readers why they should invest in your interior design.  

Break it Down

Much like an effective interior design, the structure of your blog post makes an impact on how it's received. Long paragraphs and unlabeled content can cause readers to feel wary of investing time into your content. Break down each idea into easily-digestible sections with labeled names to show readers what type of exciting topics they can expect. Use lists and bullet points to create quick reference points for readers when going over topics with many parts. This breakdown of your blog content will give the reader’s mind a space to relax and enjoy the topic you’re passionate about.   

What to Write

What’s more important to an effective blog post than its content! How you say it matters, but what you say matters most. Readers will come for the passion you have for niche, but they will stay for engaging content. Dive into what blog post consumers want to see and adapt to the flow of demand.


All those do-it-yourselfers out there live for content that helps them feel just like the professionals. Create blog posts centered around helping DIY enthusiasts invest in your niche. This generates consumer passion around your topic, hopefully attracting potential clients who get hooked on your design ideas. 


While some might be up to a full redesign, most interested in interior design need help from the professionals. Use some blog posts to tastefully brag about the impact and success of your interior designs. Show photos and descriptions of your niche designs and get the inspiration flowing for your readers. 


Blog posts are an easy and effective way to generate potential business for your interior designs. When those DIY attempts to awry or the inspiration photos of your work spark interest, blog posts detailing your niche and how it can help take a space to a higher level can be just what a consumer needs to invest in your design business. 

Problem Solver

Everyone jumps at the chance to gain valuable advice from a professional. Being an expert in your niche means consumers want to hear from you! Create posts centered around a common problem or issue many looking to design a space and renovate face. Then, offer helpful suggestions and solutions to help fix those issues. When consumers see the fruits of trying out your advice, they will be back to read more, or even hire you for their next design.