Quality versus Quantity
Our company believes in the environment as much as we believe in making the most outrageous, unique functional concrete pieces. We are constantly improving our processes to cut out chemicals whenever possible and make responsible material choices. I can't really talk about it that much yet, but we are in the process of developing a very green product line. Not green like it gets LEED credits, which it does, but beyond that. I have seen buildings get credits for putting a bike rack in the front, to me although it is a nice gesture, does not qualify as green. In these defining times of "what is green?", it is important that consumers are aware of what some of these terms mean because some are very important and others are kind of loaded. Working in concrete there is all kinds of "stuff" you can put in the mix, but it ends there, so sometimes recyclable products may not be best suited to be put into concrete unless they are not able to be recycled back into its original form, this could be considered "down-cycling" if it were glass that may be better used (from an energy perspective) back as glass...
Couple of things going on between a little down swing in the economy dueled with a new awareness by consumers to not have such disposable perspective on their purchasing choices, I personally have come to see some new emerging outlooks. Most importantly is our clients are looking for quality over quantity. We are a custom high end fabricator, no doubt, and we are getting a lot of inquiries for our product because it will last. Now when I say last, I don't mean that it is durable, it is very durable and will last a long time, as would many products, what is different about concrete, is that it is totally design specific and customizable. So when I say last, I mean the person designing it doesn't get bored of it, or worry about it going in and out of style because we have made the piece for them and that outlasts any trend. For example, a client right now is a huge baker, but doesn't want a marble countertop. Our solution was to create a knockout in the top for a piece of marble to be inlayed in the top, this way she has her marble/cold surface for preparation of her pastries and can take it out, clean it, replace it...everything placed where they would place it personally.
I think it is very important aspect. By the time someone has come to us because they have chosen concrete as their medium, it is already certain that they want something that they just don't see out there, so why not take it a step further and give them what they really want, open their eyes to the possibilities. People ask us all the time how we get such outrageous commissions, we let everyone let their imaginations run and don't limit them on how, that is our job. If you have any questions about how to further customize your spaces we have tons of ideas mostly from our wonderful clients.